What Is Organic SEO And Why It’s a Game-Changer for Your Business

What Is Organic SEO? And Why It’s a Game-Changer for Your Business

If you’re just starting out your business or looking to initiate online marketing for your already established business, understanding the power of organic SEO (Search Engine Optimization) is crucial. It is a fundamental strategy that can propel your business to new heights in the digital age, when done the right way. In this blog, we will explain the concept and how it can be a game-changer for your business to drive organic (free) traffic to your website.

What Is Organic SEO

Organic SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) organically (without paying for it). With the help of organic SEO marketing, you can increase organic traffic to website though various strategies like content creation, keyword optimization, and link building. Unlike paid advertising, where you can “rent” out the top space in SERPs, organic SEO marketing is a long and hard process which cannot be done by simply increasing your marketing budget, but, the returns are significant over time.

Organic SEO Is Important for Several Reasons

Increases visibility

You can increase the visibility of your website by organically optimizing it. This will help you to reach your potential customers who are actively searching for products or services like yours.

Generates traffic

Organic search engine optimization helps generate traffic to your website without the need for paid advertising. By optimizing your content and structure, you make it more likely to attract relevant, free/un-paid traffic from search engines. Suppose that you have a health and wellness business and your potential clients are highly likely to search for their issues on the internet. If you use healthcare search engine optimization, then your website will most likely end up on the top of the search result page, increasing the chances of the user clicking on your website link to land on your website, and thereby converting into a customer.

Builds credibility

Websites that rank high organically are perceived as more trustworthy and credible by users when compared to paid advertisements. Achieving a high organic ranking signals to users that your website is relevant, authoritative, and deserving of their trust. If you run a health and wellness business, then credibility is your most prized asset. Therefore by optimizing SEO for healthcare industry, you can build your brand’s credibility.

Offers long-term benefits

Unlike paid advertising, which requires continuous investment, organic search SEO offers long-term benefits. Once you’ve optimized your website, it continues to attract visitors organically, driving sustainable growth over time.


Organic SEO marketing is a cost-effective strategy that delivers a high return on investment (ROI). SEO marketing for small business is particularly useful. While it requires upfront effort and investment in content creation and optimization, the returns can be significant over time.

How Organic SEO Works

1) Conduct keyword research

Identify relevant keywords related to your business and target audience. For instance, if you’re trying SEO for healthcare and wellness industry, your keywords can include fitness, healthcare, health, and wellness and so on. Keyword research should be focussed on the problems that users are trying to find an answer for online. You want to be the website that has the most relevant and trustworthy answer to the keyword or question being asked on the search engine. As such, you need to know the various problems that your business solves and the various keywords and terms users use on search engines.

2) Develop content targeting chosen keywords

Create high-quality, informative content that addresses your audience’s needs and incorporates targeted keywords and search terms. This will greatly help to increase organic traffic to website.

3) Incorporate media into your content

Enhance your content with images, infographics, and videos to engage visitors and improve user experience.

4) Enhance your site's page speed

Optimize your website’s performance to ensure fast loading times, which is crucial for both user experience to increase organic traffic to website and search engine rankings.

5) Ensure a user-friendly and visually appealing website design

A well-designed website not only attracts visitors but also keeps them engaged and encourages them to explore further.

6) Optimize page load time

Minimize page load times to improve user experience and reduce bounce rates.

7) Implement image alt tags

Utilize descriptive alt tags for images to improve accessibility and help search engines understand the content of your images.

8) Organize internal linking structure

Establish a logical internal linking structure to help users navigate your website and distribute link equity throughout your site.

9) Integrate authoritative external links

Earn backlinks from reputable websites to enhance your site’s authority and credibility in the eyes of search engines.

Key Components of Organic SEO

On-page optimization

Includes optimizing individual web pages to rank higher and earn more relevant traffic in search engines by focusing on elements like meta tags, headings, and keyword placement.

Technical SEO

Involves optimizing the technical aspects of a website to improve its visibility and indexing in search engines, including factors like site speed, mobile-friendliness, and schema markup.

Content creation

Creating high-quality, informative, and relevant content that addresses the needs and interests of your target audience, helping to attract organic traffic and earn backlinks.

Link building

The process of acquiring high-quality backlinks from other websites to improve a site’s authority and credibility in the eyes of search engines, thus boosting its rankings in search results.

User experience (UX)

Focuses on providing a seamless and intuitive experience for website visitors, including factors like site navigation, page layout, and overall usability, which can impact search engine rankings.

What Is the Cost of Organic SEO

The cost of organic SEO can vary depending on factors such as the size of the website, the competitiveness of the industry, and the level of expertise required. However, organic SEO is generally considered a cost-effective strategy compared to paid advertising, offering long-term benefits without the need for continuous financial investment.

Google’s Relationship with Organic SEO Optimization

Google, being the dominant search engine, plays a crucial role in organic SEO optimization. Its complex algorithms are designed to provide users with the most relevant, trustworthy and useful search results possible. As such, Google places a high value on factors such as content relevance, authority, and user experience. Ranking high on Google Seach will result in higher organic traffic to website.

1) Google's Search Engine Algorithm

Google’s algorithms are constantly evolving to deliver more relevant, trusted and useful search results to users.

2) Emphasis on Quality and Relevance

Google prioritizes high-quality, relevant, and user-focused content that provides value to searchers.

3) Updates and Algorithm Changes

Google regularly updates its algorithms to improve search results and combat spammy tactics.

4) Mobile Optimization

Google places increasing emphasis on mobile-friendliness and responsive design. This is due to the fact that a majority of web traffic originates on a mobile phone and as such, if your website is not optimized for mobile, then, it may not rank well on search results.

5) Content Relevance and Authority

Google evaluates content based on its relevance, authority, and trustworthiness.

6) Webmaster Guidelines and Best Practices

Following Google’s webmaster guidelines and best practices is essential for maintaining a strong presence in search results.

Difference Between Paid and Organic Search

Paid search involves paying for ads to appear at the top of search engine results pages, while organic search focuses on optimizing a website to rank higher in natural or unpaid search listings.

How Long Does It Take to See Results from Organic SEO Efforts

Results from organic SEO efforts can vary depending on factors such as the competitiveness of the industry, the current state of the website, and the quality of the SEO work. In general, it can take several months to see significant results, but the benefits are long-lasting and sustainable.

Conclusion - Organic SEO for health and Wellness Business

In conclusion, organic SEO is a powerful tool for businesses looking to improve their online visibility, credibility, and free/un-paid traffic. By implementing effective organic SEO strategies and staying abreast of Google’s evolving algorithms and best practices, businesses can position themselves for long-term success in the digital marketplace.

At Blue Kanyon, we specialize in helping businesses harness the power of organic SEO to achieve their digital marketing goals. Whether you’re a small business looking to increase organic traffic to your website or a healthcare provider seeking to optimize your online presence and demonstrate your subject matter expertise, we have the expertise and experience to deliver results.

Contact us today to learn more about our SEO services and take the first step towards unlocking your business’s full potential online.

Contact Blue Kanyon today to make your health and wellness business marketing strategy more effective.

Frequently Asked Questions (FAQs)

Organic SEO techniques include keyword research, content creation, on-page optimization, off-page SEO, link building, and improving user experience on your website. These strategies aim to enhance a website’s visibility and ranking in search engine results pages naturally.
You can measure the success of your organic SEO marketing efforts by tracking metrics such as organic traffic, keyword rankings, conversion rates, backlink profiles, and user engagement. Tools like Google Analytics and Google Search Console provide valuable insights into these metrics.
Common mistakes in organic SEO include keyword stuffing, using low-quality backlinks, neglecting mobile optimization, ignoring site speed, and failing to produce high-quality content. These mistakes can harm your website’s rankings and overall performance.
While it’s possible to handle organic SEO marketing on your own, it can be complex and time-consuming. Hiring an experienced SEO professional or agency can ensure that the work is done effectively, potentially saving time and yielding better results.
Yes, organic SEO can benefit businesses of all types and sizes. However, the strategies and tactics may vary based on the industry, target audience, and specific business goals.
Local organic SEO optimization helps businesses improve their visibility in local search results, attract nearby customers, increase foot traffic to physical locations, and enhance overall brand awareness within their local communities.
author avatar
Bhuwan Sharma
Bhuwan has over 25 years of experience as a management consultant, senior management, and as an entrepreneur. He is known for his problem-solving skills and ability to launch and grow businesses. He has developed business and marketing strategies and executed them successfully.
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