info@BlueKanyon.com
1-833-658-7450
Plan Your Marketing Execution from Marketing Strategy
We start with your business plan and prepare a Marketing Plan to achieve the desired business outcomes. Your Marketing Plan outlines your intended marketing/advertising activities for a specific period. It describes how you’ll reach, attract and persuade customers to buy your products or services, with clear goals, actions and accountabilities.
Fractional CMO
We operate as your Chief Marketing Officer (CMO) and provide strategic leadership and expertise to help you achieve your marketing goals.
Ideal Customer Profile (ICP) Definition
We work with you to define your Ideal Customer Profile (ICP) so that you can focus your marketing effort and investments on those specific customers and not waster on potentials that don't fit your customer profile.
Market Analysis
We conduct a detailed market analysis including a competitor analysis. We use tools such as SWOT Analysis, Five Forces, etc to prepare a detailed market analysis.
Business & Marketing Plan
We can build your business plan if one doesn't exist. Based on that, we will build a marketing plan that supports the business plan and helps achieve the business goals.