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What Is An Email Newsletter and Why Every Business Needs it
What is an email newsletter?
- Industry news
- Business updates
- New products
- Promotions
- Polls and surveys
- Team member spotlights
- Customer feedback
- Monthly Recaps
Why every business needs to be sending out email newsletters
- Staying on the top of your customers minds
With family, friends, work and the general busyness of life, it’s easy for things to slip the mind. An email newsletter that is consistently being sent out at regular intervals is one great way to keep your business on your recipients’ minds. Having these regular reminders sent out will help ensure that your customers will reach out to you when they need a certain product or service.
- Providing personalized content
An advantage that email newsletters have that other forms of content do not have is personalization. Email newsletters allow for you to personalize the contents within the email to each individual subscriber.
- Teaching subscribers about your business
A newsletter is a fantastic way to teach those interested in your business what it’s all about. You have the opportunity to inform your subscribers about things such as the services you provide, products you offer, projects you’ve worked on and events that you are holding. Keeping subscribers informed and up-to-date helps build that trust needed to maintain a long-term relationship with them.
- Generate analytics to improve your communication
Analytics are the most crucial way to measure how your newsletters are doing with your subscriber list. When you send out that email newsletter, a lot of important information is collected and turned into data for you to use. This data includes open rates, click through rates, and unsubscribe rates. They are all useful measurements to see how your subscriber list is responding to your communication.
- Cost effective marketing strategy
Email newsletters are a cost-effective way of marketing yourself to your subscribers. They do not cost as much as other traditional advertising campaigns. Traditional advertising campaigns take a lot more time to plan out and cost a significant amount more for materials, equipment, and fees. An email newsletter only requires someone to write the content and someone to create the graphics for it. In certain cases, that may even be one person doing both. Reducing your costs can help improve your ROI and put your business in a better financial position.
- Generating traffic to your website
As mentioned previously, subscriber engagement with your newsletters and business is extremely important. Generating traffic to your website is easy to do through an email newsletter. There are plenty of opportunities to link your website within the newsletter and many opportunities to encourage your subscribers to visit it. Increased traffic by sending out creative newsletters can, in turn, lead to increased sales for your business.
- Convenience of automation
With email newsletters, you have the convenience of automating the process of delivering content. Automated email newsletters are automatically sent to your subscribers based off the analytical data you’ve collected. With automation, you can have certain emails go to certain subscribers based off of things like their behavior with previous emails and their interests. Automating email newsletters and having your subscribers receive relevant information helps keep them engaged with your business.
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